Land Rovers can take on any obstacles in the desert; their owners can’t.
Mailed to 5,000 existing customers, the initial response was so positive Land Rover included the book as an insert in the next edition of a car magazine, with a 70,000 circulation.
The survival guide explained the basics for staying alive in the Arabian Desert. In an emergency, people could always EAT the book. It was made out of edible ink and paper and had a nutritional value close to that of a cheeseburger. Also, its reflective packaging, similar to army rations, could be used to signal for help.