Wvrst was a new restaurant offering an all-sausage menu. To create buzz around the opening, bloggers, food critics and other influencers were invited to the launch party.
On opening day, long lines of people wearing their custom WVRST t-shirts packed the restaurant to capacity. By the end of the night, every sausage had been sold and both online and local media were pushing rave reviews.
The invites were t-shirts, packed to look like sausages. If recipients wore their t-shirt on opening day, they got the free sausage of their choice.