For decades, Uwe ‘The Archaeologist’ Ehinger travelled the world buying and selling rare Harley Davidson motorcycles from the 1930s and 40s.
His shop, Ehinger Kraftrad, was unique, selling rare and hand-crafted rebuilds of vintage motorcycles from the 1930s and 40s.
The task was to find a promotional item that drove Ehinger’s equally rare customers to the shop in order to experience the brand and spend time with the nab himself. At the same time, it was important to convey Uwe’s obsession with craftsmanship and quality in every detail.
The first limited edition of The Archaeologist was a great success with 100% response rate for units sent to potential customers. All Uwe’s bikes were sold out online in just two weeks. There was a significant increase in visitors to the shop. The order book is now full. And Uwe is on the road again to collect ingredients for the next edition of ‘The Archaeologist’.
A gin was crafted that contained original parts from the old machines. It was bottled together with the machine parts and each bottle was labelled with the mind-boggling story of the part’s origin. Every element of the hand-made packaging consisted of colours and materials that were used in the 30s and 40s. Fans could finally actually taste the spirit of vintage Harley Davidsons and let it become a part of them.