Dreambox supplied stationery to companies across Greece. The poor economic situation in the country meant the company had to reduce its prices. The challenge was how to inform both existing and potential clients about the great new prices.
A mailpack was created that included a fully operational catapult and crossbow made exclusively from stationery items (pens, pencils, binder clips, rubber bands, rulers, etc.) from Dreambox. The copy described how all prices had been shot down. A step-by-step how-to-fire diagram was also included.
Designed to be fun and friendly, 100 Shoot ‘Em Down weapons were mailed to major existing customers. Every single one replied to thank Dreambox for the unique gift and most of them put in a new order for stationery supplies. Many asked for more weapons to give to friends! 50 Shoot ‘Em Down weapons were also mailed to potential clients. 27 replied, agreeing to a presentation appointment to find out more about Dreambox. The investment was justified ten-fold by just the first wave of orders.