One of the key goals of the Direct Challenge initiative is to help more Irish creatives experience the Cannes Lions Festival and everything it has to offer. As you’ve probably heard, the Cannes Lions Festival has been postponed until 2021. While this was the right decision to make, it means that we won’t be able to send a team away to Cannes this year.
So we’ve decided to postpone the Direct Challenge until 2021 too, by which time, hopefully, things will be a little more normal. We’d like to thank everybody who signed up and got involved. We’re already working on some very special initiatives for early 2021, so there’s lots to look forward to.
Right now though, there are more pressing challenges that we’re all facing together. So please, stay safe and healthy, and we look forward to celebrating your work in happier times, in the not-too-distant future.