The Direct Challenge is a new initiative from An Post and IAPI, to encourage really great Direct Mail campaigns for really good causes.


We want you to team up with two of your colleagues to produce a Direct Mail campaign for a registered charity of your choice. After that, you have total creative freedom. Agencies can put multiple teams forward and everyone is welcome to take part: creatives, planners and media execs. Final date for entries has now been extended to February 20th.


Your work will be judged by a panel led by advertising luminary Trevor Beattie, who knows a thing or two about winning big awards. Check out some examples of award-winning Direct Mail campaigns from around the globe in our Book of Inspiration.


We’ll fly the winning team to the 2019 Cannes Lions, with accommodation and a full week’s pass so you can experience everything the festival has to offer. Meanwhile, the chosen charity will win a Direct Mail campaign worth €20,000. And the winners will be announced at an exclusive event on February 28th in the Botanical Garden, Opium on Wexford Street from 6pm. Book your free ticket here.